A Sulfate free formula fortified with Argan Oil, Apple Extract and
a high percentage of gentle cleansing ingredients.
This formula is great for use on normal to oily hair, especially if you’ve noticed that your favorite styling products just aren’t working like they used to. For dry, over processed hair, occasional use is recommended to reduce the buildup of old styling product.
A Paraben Free Formula
We classify this shampoo as clarifying because it has a surfactant to water ratio is higher than most shampoos, making it strong enough to lift stubborn residues.
Formulating a shampoo without the use of alcohols, Lauryl or Laurel Sulfates is not an easy task. We spent a long time in developing just the right formula, time we felt it necessary to implement rigorous testing to assure that it is gentle enough for regular use, but strong enough to lift the most stubborn residues. To appreciate this innovative shampoo, one must understand the limitations of “sulfate free” formulas. In shampoos (and all gels and washes), sulfates are the glue that holds the formula together. They are the cleansing agent, the lathering agent, the surfactant and basically the main ingredient that allows all of the conditioning agents in the formula to remain viscous and stable.
Should I make the switch?
The decision to switch to a truly sulfate-free formula must be made with a clear understanding that there will be a slight sacrifice in product performance. Inherently, a sulfate-free shampoo will not be as conditioning, and will not lather as well. That said, many customers feel that the benefits of going sulfate free far outweigh the drawbacks.
Thankfully, technology in the personal care industry is ever-evolving and striving to produce innovative sulfate alternatives, including the ones we have used in this clarifying formula. The end result is a shampoo that clarifies without over stripping, and also contains beneficial ingredients that add shine, moisture and antioxidants without weighing down hair.
Decyl Glucoside our choice surfactant
Considered relatively new for use in the beauty industry, decyl glucoside is far less likely to cause skin irritation than other types of surfactants which have led to its ever-increasing popularity. It is a non-ionic surfactant and also a great foaming agent. Decyl Glucoside is made by combining the glucose sugar found in cornstarch with the fatty acid decanol found in coconut. It is even considered mild enough for use in shampoo for children. Originated from natural renewable sources.
Pyrus Malus (Apple) Fruit Extract –Apple extract has been studied and shown to provide great antioxidant effects. The phenolic compounds present in apple extract, particularly from apple seeds, have been shown to scavenge free radicals in the skin tissues, protecting against premature aging. There are also indications that these compounds work to actively promote cell health by activating “early cell death” of cancerous tissue. Although proper use of sun screen should be a part of everyone’s health care regime, Pyrus malus extracts in skin care products can potentially provide a healing benefit for skin that has been exposed to excessive amounts of ultraviolet (UV) radiation.
Apple seed oil is also a source of beneficial skin care. Sometimes called calocarpum mammosum or sapuyulo, the oil is rich in essential fatty acids and proteins, providing an effective emollient for skin tissues. The moisturizing qualities of apple seed oil makes it an excellent choice for all skin types, but is particularly effective for dry skin that has been subject to damage from the elements.
Virgin Organic Argania spinosa (Argan) Nut Oil
Argan Oil is exceptionally rich in natural vitamin E, Omega 9, Omega 6, rich in phenols, phenolic acid, carotenes, squalene, and essential fatty acids. It is excellent for locking in moisture and improving shine and luster. Argan Oil has been shown to penetrate the hair shaft and almost instantly improve follicle elasticity, and increase nourishment.
What else is Inside…
Cetyl triethylmonium dimethicone peg-8
-reduces irritation and works well with sensitive skin
-enhanced manageability and superior conditioning for hair
-rejuvenates dry and damaged hair as well as is a great detangling agent
-derives from a water soluble conditioning agent for sensitive scalps.
-protects hair against humidity and harsh weather conditions
-moisturizes both the hair and skin for an all around refreshing and comfortable feeling
We also use it because it is non irritating.
This polyquat is derived from Sugars and fatty alcohols. Its benefits surpass the added bonus of it being derived from renewable sources.We use it because it has a low irritation factor while providing superior conditioning with no greasy build up.
Although not considered natural, we love this ingredient. silicones have their place in personal and hair care for their performance value. While we are all for working with natural ingredients we find that synergistically, they work magic. With this particular ingredient you have a fusion of Panthenol with Silicone. This complex enhances shine, manageability and limits breakage by spreading on the surface of hair strands while forming a smooth film. The dimethicone aids panthenol pro vitamin B5 in cuticle hair shaft penetration and results in moisture retention not just shine.
The shampoo base is also balanced to maintain the skins natural pH. Preservatives in the base insure a two year shelf life.
Purifies roots, leaving them weightless and clean
Rebalances the hair fiber
Leaves ends smooth and polished
Leaves the lengths looking beautiful without weighing them down
Rebuilds and strengthens the hair fiber at all levels of hair erosion
Reconstructs hair, intensifying strength from roots to ends
Helps prevent breakage and split ends
Smooths and protects surface of the hair fiber